The goal was to explore how Superdrug could become more known for trending beauty products on the high street. The concept I worked on was called 'Cult Status', which is this idea of cutting through the noise on social and finding out which products are worth the hype.
For the creative I decided to elevate all that’s trending by introducing a premium-feeling colour palette and backdrop that is ethereal, otherworldly and uses light effects to put the hyped products on a pedestal.
Work created whilst at Team ITG
